The towel brand "Towel Research Institute" sold exclusively on Amazon will be open for a limited time from April 28th to June 22nd at the "i discoveries store" on the 2nd floor of Shinjuku Marui, which has the concept of "experience".
Focusing on popular series such as "#001 Everyday Simple", which has a well-balanced combination of water absorption and low shedding, and "#003 Volume Rich", which has a fluffy texture, we offer two axes of "touch" and "see". We will deliver a new sensation of “towel selection experience”.
・"Touch" delivers the "touch" that boasts the top of Amazon's towel popularity ranking.
・In the "See" section, the "#5 Minute Pyramid" was created by stacking up 1,240 towels sold in 5 minutes.
It is a place where you can discover the charm of “Towel Research Institute” through your sense of touch and sight!
A campaign to give away towels stacked in the "#5 Minute Pyramid" was also held on SNS at the same time.
The first 50 people who come to our store, share it on Instagram, and come back after 3pm on the last day will receive 10 ``#003 Volume Rich'' face towels. Please take this opportunity to apply.
*When you visit us on the last day, please show us the archive screen you shared on Instagram stories.
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Please see the official Instagram for campaign details.
Official Instagram: https://www.instagram.com/towel_kenkyujyo/
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■Towel Research Institute
A brand that thoroughly researches every element related to towels.
Available exclusively on Amazon.
■POP UP STORE event overview
Date: April 28th (Thursday) - June 22nd (Wednesday)
Location: Shinjuku Marui Main Building 2nd floor “i discoveries store”
■Company overview
IZAWA TOWEL CO.,LTD.
Head office: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
URL: https://www.izawa-towel.com/
A long-established towel manufacturer representing Japan that has been in business for 50 years.
Responsible for OEM production for many brands and largest companies.
Utilizing the know-how we have cultivated so far, we aim to achieve further technological innovation and become a global company.
