Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa) will be selling popular products from Towel Research Institute at special prices during "Amazon Prime Day," which will be held on Amazon from 0:00 on Friday, July 10th to 23:59 on Monday, July 13th, 2026.
Additionally, special prices will be offered during the pre-sale, which will be held from 0:00 on Tuesday, July 7, 2026, prior to "Amazon Prime Day."
* You can purchase this item at a sale price during both the Amazon Pre-Sale (July 7th (Tue) 0:00 - July 9th (Thu) 23:59, 2026) and Amazon Prime Day (July 10th (Fri) 0:00 - July 13th (Mon) 23:59, 2026). However, the sale will end once stock runs out.
■ Pick Up Some of Our Featured Products
【16%OFF】#003 Volume Rich Series
This is a classic towel series that represents the Towel Research Institute, boasting overwhelming volume and absorbency. Even after repeated washing, the fluffy texture remains, adding a touch of luxury to your everyday life.
[30%OFF] Hair care towel research: The answer was cotton.
This hair towel reduces friction on the hair by approximately 30%. Focusing on the often overlooked "friction during towel drying" in daily hair care, it uses hair-protect cotton with a special treatment to reduce hair damage.
【30%OFF】Character Items (Collaboration Design Series)
This towel series features popular characters such as Disney and Sanrio characters, combining stylish design with high functionality. The designs are fun for everyday use by children and adults alike, making them perfect for personal use or as a special gift.
■ Overview of "Amazon Prime Day"
Pre-sale: July 7, 2026 (Tue) 0:00 - July 9, 2026 (Thu) 23:59
Prime Day: July 10, 2026 (Fri) 0:00 - July 13, 2026 (Mon) 23:59
■ About the Towel Research Institute
"Towel Research Institute" is a brand that challenges the common belief that "all towels are the same," and researches and develops "the best towel for today" tailored to preferences, lifestyles, and usage scenarios. They research every element related to towels, such as materials, yarns, and pile design, and develop products that utilize cutting-edge towel manufacturing technology.
The Towel Laboratory launched as an Amazon-exclusive brand in 2019, and in January 2026, in response to customer feedback such as "I want to actually touch and choose" and "I want to buy in stores," the brand began selling in domestic retail stores.
The popular series "#003 Volume Rich"
・Amazon Best Seller Ranking #1 in the Home & Kitchen category*
・Over 70,000 Amazon reviews*
And we have received a lot of support from our customers.
* Based on sales of towel products on Amazon.co.jp. Research conducted by our company. (Period: December 16, 2024 to February 28, 2026)
■ Introduction to each site
▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ The Towel Textbook (Official Owned Media)
https://www.izawa-towel.com/towel_kenkyujyo/media
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Profile
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Shoji Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official URL:https://www.izawa-towel.com
■ Contact information regarding this news release
For inquiries, please contact: [email protected]
If you have any inquiries, questions, requests, or would like to provide stock photos or videos regarding the contents of this press release, please feel free to contact us at the above contact information.