-Offline project begins in earnest for nationwide retail expansion-
Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa) has begun full-scale sales of products from its towel brand "Towel Laboratory," which has gained high support on e-commerce sites such as Amazon, at domestic retail stores from January 2026.
そしてこの度、第3弾として2026年3月下旬より「ゆめタウン」の店舗、合計56店舗にて取り扱いを開始いたしました。（一部対象外の店舗あり）
Towel Laboratory has primarily focused on online sales up until now, but in response to customer feedback such as "I want to actually touch and choose" and "I want to buy in-store," the company has announced the launch of a project to begin sales in domestic retail stores in December 2025. This project is part of that initiative.
By being able to actually touch and choose products in-store, more customers will have the opportunity to experience the quality and comfort of Towel Laboratory.
■ Sales Overview
- 取り扱い店舗
「ゆめタウン」合計56店舗
- Release date / Product name
・2026年3月下旬より順次展開
タオル研究所「#003 ボリュームリッチ」フェイスタオル / バスタオル
タオル研究所「#052 ドライキープ」フェイスタオル / バスタオル
※時期によって一部対象外の店舗がございます。
■ Reference: Related press release
■ Introduction to each site
▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Masashi Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com
■ Contact information regarding this news release
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