Izawa Towel Co., Ltd. (Head office: Shibuya-ku, Tokyo, CEO: Masashi Izawa) has announced that the brand "Towel Laboratory"Total sales exceed 40 million copiesI did it.
The sales price isCumulative total of approximately 17 billion yenWhen arranged,Approximately the circumference of the Earth!*
Furthermore, the figure of 40 million copies is a large number when compared to Japan's population of approximately 120 million.One in three Japanese people use towels from Towel Research InstituteThat's the calculation!*
To show our appreciation for the support we have received from our many customers, we will be holding a giveaway campaign on our official website and Instagram.
*...Converted from the average expanded size.
*...From release in 2019 to the end of February 2026.
■ About Towel Laboratory
The Towel Laboratory is a brand that questions the common belief that all towels are the same, and researches and develops the best towels of the moment to suit preferences, lifestyles, and usage situations.
We research all aspects of towels, including materials, yarns, and pile design, and develop products that utilize cutting-edge towel manufacturing technology.
The Towel Laboratory launched as an Amazon-exclusive brand in 2019, and in January 2026, in response to customer feedback such as "I want to actually touch and choose" and "I want to buy in stores," the brand began selling in domestic retail stores.
The popular series "#003 Volume Rich"
・Amazon Best Seller Ranking #1 in the Home & Kitchen category*
・Over 70,000 Amazon reviews*
And we have received a lot of support from our customers.
* Based on sales of towel products on Amazon.co.jp. Research conducted by our company. (Period: December 16, 2024 to February 28, 2026)
■ Campaign to celebrate total sales exceeding 40 million copies
To show our appreciation for your continued patronage, we will be holding a giveaway campaign on our official Instagram and X (formerly Twitter) from 8:00 PM on March 6, 2026 to 11:59 PM on March 12, 2026.
Project name | "Towel Laboratory" cumulative sales exceed 40 million units! Thank you gift campaign
Application period: Friday, March 6, 2026, 8:00 PM to Thursday, March 12, 2026, 11:59 PM
Campaign SNS ｜ Instagram@towel_kenkyujyo"
｜X (formerly Twitter)@towel_kenkyujyo"
Prize | A. Towel Laboratory Assorted Set "Compare and Find #my Towel" Cool Colors
| B. Towel Research Institute: Caring for your hair "Hair care towel research: The answer is cotton"
(You can choose either A or B.)
How to apply ｜You can participate from Instagram or X (formerly Twitter)
*For more details, please see the campaign post on our official social media accounts. The post is scheduled for 8:00 PM today.
*Contents may change without notice.
■ Introduction to each site
▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Masashi Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official URL:https://www.izawa-towel.com
■ Inquiries to our company
For inquiries about products, brands, etc., please contact us via our website.
https://www.izawa-towel.com/contact