Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa), which operates the "Towel Research Institute," will be collaborating for the first time with "salut!", an interior goods brand operated by PAL Co., Ltd.
Based on earth tones that blend seamlessly into everyday life, this design features subtle color accents. Its appeal lies in its soft, fluffy texture and luxurious, enveloping volume. Offering the reliable quality expected from a towel brand, and at an affordable price, it will be available from August 21st, 2026 (Friday) at all salut! stores and the official online store "PAL CLOSET".
■ Background of the Collaboration
"Towel Research Institute," which enjoys overwhelming support, mainly through its e-commerce site, has pursued high absorbency, a fluffy texture, and high functionality by being meticulous in every aspect from yarn production to weaving. This time, sharing the vision of "salut!", which proposes interior goods that enrich everyday life with the concept of "everyday interiors," we have realized our first collaboration that leverages the strengths of both brands.
Maintaining the reliable quality and luxurious feel that is characteristic of "Towel Research Institute," salut! has incorporated earth tones and delicate designs that blend gently with interior decor, delivering items that enrich your daily life.
■ Product Features and Lineup
- "Fluffy and Soft" Towel Series
• Excellent water absorption: High water absorption is achieved through carefully selected yarn and weaving techniques.
• Soft and voluminous: We pay close attention to the yarn production method, pile length, and weaving technique to create a soft and voluminous finish.
• Long-lasting texture: Made with yarn that sheds very little lint. The yarn is less likely to thin even after repeated washing, maintaining a pleasant texture.
▼ Soft and fluffy face towel / 34 x 80 cm / 550 yen (tax included)
▼ Soft and fluffy mini bath towel / 50 x 100 cm / 990 yen (tax included)
- "Smooth and cheerful" bath mat
• Made with a microfiber blend, it quickly absorbs and disperses moisture, keeping you feeling dry and comfortable.
• Faster drying time, reduced by approximately 4 hours. Compared to a 100% cotton bath mat of similar thickness, it reduces the drying time until the moisture retention rate is below 10% by approximately 4 hours (fast drying in approximately 6 hours). It maintains a comfortable, dry feel even after getting wet.
▼ Smooth and cheerful bath mat / 40 x 60 cm / 880 yen (tax included)
■ Sales Overview
Release date: August 21, 2026 (Friday)
Where to buy:
・salut! All stores (from the time of store opening)
- Official online store "PAL CLOSET" (Sales will begin sequentially from 10:00 AM)
http://www.palcloset.jp/salut/
■ Brand Overview
● About salut!
An interior goods shop based on the concept of "Everyday Interiors." Even in the ordinary moments of daily life, spending time with beloved interior items enriches those moments. We want you to easily choose interior items to match your mood at the time. We propose interior items that help you cherish your everyday life.
There are 11 stores nationwide. (As of August 21, 2026)
Brand Overview:http://www.palgroup.co.jp/brand/brand.php?n=salut
Official Instagram:https://www.instagram.com/salut_shop/
Official X (formerly Twitter):https://twitter.com/salut_shop
● About the Towel Research Institute
This towel brand was born with the concept of "high quality yet surprisingly affordable." From yarn selection to weaving methods and dyeing, they have conducted extensive research from a scientific perspective to achieve outstanding absorbency, durability, and a soft feel. Gaining popularity mainly through e-commerce sites, the brand is rapidly expanding into physical stores nationwide starting in 2026.
Official page:https://www.izawa-towel.com/towel_kenkyujyo/
Official Instagram:https://www.instagram.com/towel_kenkyujyo/
Official X (formerly Twitter):https://x.com/towel_kenkyujyo/
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Masashi Izawa, President and CEO
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/
■ Contact information regarding this news release
Contact information:[email protected]
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