"Towel Laboratory" now on sale at Amazon.com, one of the world's largest e-commerce sites

August 28, 2025

Entering a huge market approximately 15 times the size of the Japanese market*, aiming to further accelerate growth.

As part of its growth strategy, Izawa Towel Co., Ltd. began selling "Towel Laboratory" products on Amazon.com, one of the world's largest e-commerce sites, on August 28, 2025.

● The first step towards realizing our growth strategy and expanding globally

Founded in 1970, Izawa Towel has always focused on the comfort of towels as everyday items, putting the consumer's perspective first, and has a vision of creating a global standard for towels that people will say, "If you're in doubt, just buy this towel and you can't go wrong."Izawa Towel is a fabless manufacturer that plans, manufactures, and sells towel products, primarily through retailers, character IP businesses, and its own brand, "Towel Research Institute," on Amazon.co.jp in Japan.

Our recent expansion into Amazon.com in the US will realize our expansion into overseas markets, which is one of the important pillars that will drive our future growth.
Amazon.com in the US is said to be approximately 15 times* the size of Amazon.co.jp in Japan, and we believe that entering this huge market will significantly contribute to our sustainable growth.

_{* 米国のAmazon.comが発行する決算資料「Amazon 2024 Annual Report (p.67) 」参照}

● About "Towel Laboratory"

Towel Laboratory is a towel brand that enjoys overwhelming popularity in Japan.
The popular "#003 Volume Rich" towel series is ranked #1 in the Amazon.co.jp Home & Kitchen Best Sellers Ranking! *With 65,899 reviews!* It has been extremely well-received. Its high quality and affordable prices have created many loyal customers. Now, "Towel Laboratory" will be sold on Amazon.com in the US under the name "Towel Laboratory."

Unlike Japan, towels in the United States are typically washed in hot water and tumble dried at high temperatures. This means that high durability is essential, and there are many heavy towels on the market.
To eliminate these drawbacks, Towel Laboratory created a new standard of "lightweight yet valuable" as described above, aiming to achieve lightweight towels that meet all the requirements of absorbency, elasticity, volume, durability, and comfort. The main features of the product are as follows:

・Weight Spec Ratio : A new standard of "lightweight yet valuable." It is as lightweight as possible while still satisfying all the requirements of absorbency, elasticity, volume, durability, and compatibility with the skin. It is a new index that measures "how much functionality is packed into each gram."

・Real water absorption technology : The unique structure controls the conduction of water. It prevents moisture from returning to the surface, leaving it feeling smooth and dry. This design overturns the idea that "absorbency is proportional to weight."

・Designed to fit the skin : The flexible and lightweight design allows the towel to gently conform to the curves of your skin. Its supple shape allows it to hug your skin without relying on thickness, providing a comfortable, enveloping fit and a gentle wiping experience.

_{* As of August 28, 2025}