The "Fluffy Towel" released by "Standard Products by DAISO" (Daiso Industries Co., Ltd.) won the 2024 Good Design Award.
Product Overview
This product was jointly developed by Izawa Towel, a pioneer in research into high-quality towels, and Standard Products. This soft towel has been developed at a low price range of 300 to 700 yen while maintaining a high level of performance in all areas, such as fluffiness, durability, absorbency, texture, weight, and lint-freeness, which can be called a contradiction in towel development.
Evaluation by the Jury
However, research into towels in the towel industry is evolving day by day, so much so that they are often referred to as towels. This product was born out of joint development with a company that has been researching the balance between quality and cost for many years. In addition to the high-quality feel, the company was highly praised for its focus on sustainability in the product manufacturing process, such as using cotton grown on environmentally friendly farms that consider the soil, water quality, and pesticides, and selecting a factory that runs on solar power for finishing. Although the company's "Standard Products" are in the low price range, they are in a higher price range than the company's other products. The company was also praised for its corporate stance, which places importance on quality and usability, and is also considering the succession of traditional industries by collaborating with factories in the downtown area, while also considering the development of products that are environmentally conscious and contributing to society, while also taking into consideration the succession of traditional industries.
What is the Good Design Award?
It is a representative Japanese design evaluation and promotion activity that inherits the Good Design Product Selection System established in 1957. As a global design award in which many companies and organizations from Japan and overseas participate, it is held every year with the aim of improving the quality of life and utilizing design to solve social issues and themes. The symbol of the award, the "G Mark," is widely known as a symbol of excellent design.
(2024 Good Design Award Winners Gallery)
https://www.g-mark.org/gallery/winners/23218?years=2024
Standard Products
https://standardproducts.jp