Technology Development

The science behind

our towels.

Everything begins
with research.

Our ideal towels are born from original research. Day and night, our researchers immerse themselves in their work, facing towel-making with the earnest dedication of a master chef passionately refining their craft.
At Izawa Towel, our research goes beyond merely responding to needs; we aim to fulfill them by bringing diverse ideas and possibilities to life.
Neither speaking of the future nor looking back at the past, we believe innovation is born by sincerely focusing on manufacturing based on the facts gained from our current research.

Joint Development with Shinshu University

Since 2018, Izawa Towel has been conducting joint research and development with the Faculty of Textile Science and Technology at Shinshu University. For example, we established metrics to quantify the "softness" of towels.
The four major performance factors of a towel are texture, absorbency, quick-drying, and durability. However, softness evaluation used to be highly ambiguous. Through industry-academia collaboration, we established clear evaluation standards, enabling us to achieve both softness and durability. We will continue to create industry standards through innovation.

"Our joint research with Izawa Towel focuses on sensory evaluation bridging sensibility and physical properties, tackling engineering challenges like the trade-off between softness and absorbency. Choosing active academic discourse over keeping findings secret, their alignment of industry contribution and manufacturing is ideal. I hope they continue making great towels with swift decision-making and strong implementation skills."
Specially Appointed Professor, Faculty of Textile Science and Technology, Shinshu University
Professor Hirokazu Kimura

Business Overview & Business Model

With a track record of delivering a wide variety of towels, our extensive experience allows us to provide optimal answers regarding market demands, quantities, and costs. Furthermore, we construct manufacturing processes from product and process blueprints—achieving innovation previously impossible for conventional retailers or manufacturers.
As a result, Izawa Towel operates as a one-of-a-kind leading company in the global towel industry.
Our company has two main features. First is the adoption of a fabless model. Without our own factories, we outsource manufacturing primarily to overseas partner factories. We handle product design and process development, providing detailed instructions to partners to ensure quality while enabling mass production.
Second, leveraging this fabless model, we comprehensively manage the entire supply chain—from R&D and planning to manufacturing outsourcing and sales. This establishes a flexible production system responsive to consumer needs.
Izawa Towel
Business Model
We control the entire process.

  • R&D for Materials and Manufacturing Methods

    • • Joint research with companies and universities
    • • 21 patents held (*) 21 items（※）

  • Product innovation

    • • Accumulated planning know-how
    • • Proven track record of joint planning with retailers

  • Outsourced Manufacturing to Partner Factories (Fabless Model)

    • • Collaboration with multiple large-scale factories
    • • Provision of our manufacturing knowledge (building a win-win relationship with partners)

  • Wholesale & E-commerce Sales

    • • Sales track record with major retailers
    • • EC sales performance
*Company data as of the end of August 2026

IOPMS
(Izawa Original Production Management System)

By building a proprietary systematized management structure covering everything from product blueprint creation to delivery, we have achieved quality that surpasses conventional towel manufacturing. This also enables overwhelming innovation in manufacturing costs, allowing us to provide unparalleled performance.

Forming a towel industry platform
capable of centralized system management

  • • Product recipe creation
  • • Manufacturing process design
  • • Factory check & control
  • • Quality check & control
  • • Logistics optimization & control

Growth structure

The Izawa Platform grows by driving a loop starting from consumer satisfaction, leading to increased order volume, producer satisfaction, and enhanced product technology. Beyond economies of scale, utilizing our unique process design technology enables the supply of products reflecting proper manufacturing cost management.
As the platform expands, the following activities demonstrate exponential effects, establishing a unique business model unprecedented in the world.

  1. Accumulation of retailer and factory data
    obtained through 30,000 OEM orders over the past 10 years.
  2. Proprietary R&D (*) enabling productization
    by pursuing and verifying theoretical optimal solutions based on accumulated data.
    *Development of product technology and design of manufacturing process optimization techniques.
Izawa Platform
Growth structure