The number of offline stores operated by "Towel Research Institute" has exceeded 3,000!

~Within nine months of its launch in January 2026, the product has expanded to retail stores nationwide.~

Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa) is pleased to announce that the number of stores carrying its towel brand "Towel Research Institute," which has gained strong support on e-commerce sites such as Amazon, has exceeded 3,000 as of the end of September 2026.

"Towel Research Institute" announced the launch of a project in December 2025 to begin sales at domestic retail stores, and since starting sales at home improvement stores in January 2026, has expanded its distribution to various types of retail stores, including general supermarkets, discount stores, drugstores, and interior/lifestyle (household goods) stores.

In August 2026, we launched our first collaborative product with PAL Co., Ltd.'s interior goods brand "salut!", and we are also expanding our product line by developing products in collaboration with our business partners.

Going forward, we will continue to expand opportunities for more customers to actually pick up and experience the quality and comfort of "Towel Research Institute" products in stores, and deliver "Towel Research Institute" products to people all over the country through joint projects with our business partners.

■ Trends in the number of stores

^{GMS: General Merchandise Store / DS: Discount Store / HC: Home Improvement Store / LS: Interior & Lifestyle Store (Household Goods Store)}

at that time	Total number of stores	Main topics
End of January 2026	374 stores	The first phase of sales began at "Kohnan," followed by the second phase at "HI Hirose."
End of April 2026	1,000 stores	Sales begin at "Apita," "Piago," "Yume Town," "Nitori," and other stores.
End of June 2026	2,000 stores	Expanding into drugstores and general merchandise stores.
End of September 2026	Over 3,000 stores	Collaboration products with "salut!" will be released, and sales will be expanded to other stores.

■ Reference: Related press release

"Towel Laboratory" launches nationwide retail sales! In response to overwhelming demand from consumers and retailers, offline sales are finally open!
https://prtimes.jp/main/html/rd/p/000000029.000050517.html

"Towel Research Institute" collaborates with interior goods brand "salut!" for the first time! Original color towels and bath mats to be released.
https://www.izawa-towel.com/news/3089/

■ Introduction to each site

▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://twitter.com/towel_kenkyujyo

■ Company Overview

Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Shoji Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/

■ Contact information regarding this news release

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