It was broadcast on TOKYO MX's "Hori Jun Live Junction".
Izawa Towel Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa; hereinafter referred to as "the Company") was featured on the TOKYO MX information program "Hori Jun Live Junction" broadcast on Monday, May 28, 2026, as detailed below.
■ Program Overview
Broadcast date: May 28, 2026 (Monday) 19:57-20:57
Program name: TOKYO MX "Hori Jun Live Junction"
■ Broadcast Content
In a special segment of the program, our company, which operates the "Towel Research Institute," was introduced, along with footage from the press conference (held on September 25, 2026) announcing our CI refresh and new brand, "i-TOWEL."
Graphic designer Taku Sato (Chairman and CEO of TSDO Co., Ltd.), who took the stage at the press conference, explained the background of the new corporate symbol mark, stating that "the shape below is a towel hanging down, viewed from the side." He also highlighted that the design is instantly recognizable, saying, "You can see that it's the towel company! You can tell at a glance that it's the towel company!"
The presentation also featured actress Ryoko Kobayashi, who appeared as a special guest and actually held the "i-TOWEL" in her hands. She commented on its usability, saying, "No matter how many times you wash it, the absorbency doesn't decrease, and it's very durable."
The program also introduced the "i-TOWEL" product lineup, which includes eight colors and four sizes, and widely promoted our new brand as a "premium towel that condenses absorbency, quick-drying properties, a pleasant feel against the skin, durability, and aesthetic appeal into a single towel."