We have launched a new brand, "i-TOWEL," and have also revamped our corporate identity and corporate website.
Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa) will be implementing a corporate identity (CI) refresh and a corporate website renewal as part of a "period of transformation" looking 100 years into the future, in order to further grow as a leading company in the domestic towel industry and to expand its business in the global market.
We are also pleased to announce the launch of "i-TOWEL," a premium towel brand for personal use, which follows our "Towel Research Institute" brand, starting today.
1. A "period of transformation" looking 100 years into the future
● New corporate symbol
We have revamped our symbol mark to reflect our challenge to meet global standards.
Designed by graphic designer Taku Sato (TSDO Co., Ltd.). The initial "i" in IZAWA represents both "I" and the sound of "love." It expresses our company's philosophy of creating towels that are tailored to the lives of individuals in each region around the world, rather than aiming to be the best in the world. The symbol mark was created from our original towel font.
● Mission, Vision, Corporate Message
To form the core of our corporate activities with a view to the next 100 years, we have established the following mission, vision, and corporate message:
Mission: "To provide comfortable towels for everyone's daily life."
The philosophy established by our founder, Masami Izawa, of "product development from a thorough consumer perspective, unconstrained by existing frameworks," has been faithfully carried on from our founding in 1970 to the present day. We will continue to provide the value of comfort to everyone's daily lives.
Vision: Creating towels that suit local preferences around the world.
Rather than simply exporting Japanese standards to the world, we will create towels with new value that is best suited to each region.
Corporate Message: One Towel, One Quality
We are dedicated to uncompromisingly researching what true towel comfort really means, and we continue to create the perfect towel for you.
● Corporate website redesign
In conjunction with the above-mentioned updates, we have redesigned our corporate website.
2. A towel that will impress towel enthusiasts,
We will be releasing our premium personal towel, "i-TOWEL," on Friday, September 25th.
Bringing together the technology and expertise of the "Towel Research Institute," which has dominated the industry in cumulative sales, this towel condenses everything you need in a towel: absorbency, quick-drying surface, feel, durability, and aesthetic appeal. We deliver the comfort of a premium towel at an affordable price.
Product name: i-TOWEL
The initial letter "i" signifies the highest quality of Izawa Towel. It is linked to our corporate symbol and will be developed as a brand representing Izawa Towel going forward.
● Product Features
① material
We prioritized characteristics that directly impact product performance, rather than being tied to a specific production area. We use cotton yarn with a strong crimp and uniform length. Because it's something you use every day, we want to find the optimal materials and processing methods and deliver them at a fair price.
② Skin feel
An unparalleled feeling of comfort you've never experienced before. We focused on the feel of the towel when wet, not when dry. This is because towels absorb moisture, and there is always moisture between the skin and the towel. Through collaborative research with Shinshu University, we were able to achieve a rich volume while remaining wonderfully soft and fluffy. The towel has a beautiful sheen and a neat, smooth appearance without any bumps or irregularities. The corners are designed at right angles to minimize creasing, so it folds up neatly and tidily.
③ function
Excellent water absorption, quick-drying surface, and durability.
Water absorption:
It excels in both the time and amount of moisture it absorbs. In other words, it can absorb a large amount of moisture quickly.
Surface quick drying:
This is also known as moisture diffusion. Less moisture remains on the towel surface, reducing dampness and providing a comfortable user experience.
Durability:
We aimed for a product that would shrink or change shape very little even after washing. The right-angle design of the corners will also last for a long time.
● Product lineup: 8 colors / 4 sizes
S Face Towel (FT) / Approx. 34 x 80 cm / Approx. 150 g / ¥1,320
M Big Face Towel (GFT) / Approx. 40 x 90 cm / Approx. 198 g / ¥1,980
Large Bath Towel (BT) / Approx. 60 x 120 cm / Approx. 396 g / ¥3,080
X Global Bath Towel (GBT) / Approx. 70 x 140 cm / Approx. 539 g / ¥3,850
(Prices include tax)
● i-TOWEL(iTowel) Related Sites
You can now browse our brand website starting today.
You can also view videos that explain the concept of iTowel.
Brand website:https://www.izawa-towel.com/i-towel/
Instagram:https://www.instagram.com/i_towel_
X:https://x.com/i_towel_
● Main sales channels
It will be available for purchase on Amazon.jp and ZOZOTOWN starting September 25th (Friday).
Amazon.jp: https://www.amazon.co.jp/stores/page/3401194C-C67B-4C5C-8256-1B0B2DF93308?channel=0925
ZOZOTOWN: https://zozo.jp/shop/i-towel/
● POPUPStore opening schedule
Venue 1:
Daikanyama T-SITE GARDEN GALLERY
16-15 Sarugaku-cho, Shibuya-ku, Tokyo (5-minute walk from Daikanyama Station on the Tokyu Toyoko Line)
Friday, September 25, 2026 15:00-20:00
Saturday, September 26, 2026 10:00-20:00
Sunday, September 27, 2026 10:00-20:00
Monday, September 28, 2026 10:00-17:00
Venue 2:
Shonan T-SITE
6-20-1 Tsujido Motomachi, Fujisawa City, Kanagawa Prefecture 251-0043
October 1st (Thursday) - October 31st (Saturday), 2026: 8:00 - 21:00
Venue 3:
Special event space on the 5th floor of Nihonbashi Mitsukoshi Main Store
1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-8001
October 14th (Wednesday) - 20th (Tuesday), 2026: 10:00-19:00
Venue 4:
Special event space on the 1st floor of Yurakucho Marui
2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006
November 3rd (Tuesday) - November 18th (Wednesday), 2026: 11:00 - 20:00
We will continue to open pop-up stores periodically.
Further details can be found on our website.
■ Company Profile
Company name: Izawa Towel Co., Ltd.
Representative: Masashi Izawa, President and CEO
Location: 1-26-6 Ebisu-Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/
■ Contact information for inquiries regarding this news release
Contact information:[email protected]
If you have any inquiries, questions, requests, or would like to provide stock photos or videos regarding the contents of this press release, please feel free to contact us at the above contact information.