A revolutionary new towel series born from thorough research by a towel manufacturer! We've launched the "Pile x Gauze Towel" series, which simultaneously achieves superior absorbency, softness, and minimal lint shedding.
Izawa Towel Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa; hereinafter referred to as "the Company") has begun selling the "Pile x Gauze Towel" series, which was jointly developed with Belle Maison, a mail-order business operated by Senshukai Co., Ltd.
This joint development project combines Belle Maison's "customer-centric approach," which has been tailored to the diverse lifestyles of consumers for many years, with Izawa Towel's "research and development capabilities based on textile science," which have been cultivated over many years.
In pursuit of comfort during sweaty seasons and after bathing, we focused on the subtle concerns users have, such as "I want absorbency but don't want it to feel sticky" and "I'm worried about lint shedding from soft towels." By combining the expertise of both companies and repeatedly creating prototypes and conducting tests, we have created a product that we are confident in, with functionality and usability maximized to the ultimate degree.
■ Uses "LLY," a special yarn uniquely developed by Izawa Towel, born from thorough research.
The most distinctive feature of this series is the use of "LLY (Low Lint Yarn)," a special yarn developed exclusively by Izawa Towel. Until now, "softness" and "low lint shedding" in towels have been considered conflicting properties, making it difficult to achieve both simultaneously. Through thorough research based on data, Izawa Towel has succeeded in developing a groundbreaking yarn that simultaneously achieves "absorbency," "low lint shedding," and "softness."
Furthermore, in particular, regarding "reduced lint shedding," it reduces lint shedding by approximately 88% compared to general products.
This proven technical expertise, combined with Belle Maison's planning capabilities, has resulted in the creation of the "Pile x Gauze Towel" series, which keeps you feeling fresh and comfortable even during the sweaty season without feeling sticky.
* "LLY" is an abbreviation for Low Lint Yarn, and is a registered patent of Izawa Towel.
■ Product Lineup
1. Gauze pile towel made with Izawa Towel
This gauze pile towel is a collaboration between Izawa Towel and Belle Maison. The pile side uses Izawa Towel's unique LLY yarn. It absorbs moisture well without feeling sticky and is soft and fluffy. The gauze side has a smooth texture. With its simple design featuring stitching lines on both sides, it is recommended not only for everyday use but also for outings such as going to the gym.
2. Gauze pile dress made with Izawa Towel
Made from the same material as item ①, this dress is perfect for the sides of your body after a bath. Simply slip it over your head and fasten the snap buttons on both sides. The terry cloth on the sides of your body absorbs moisture effectively. It's not sticky, so it doesn't cling to your skin and provides a comfortable fit. The surface is made of gauze for a smooth texture.
3. Pillowcase made with Izawa Towel
This pillowcase features a soft, plush pile fabric that feels wonderful against the skin. It effectively absorbs sweat during sleep without becoming sticky, maintaining a smooth and fluffy texture. Another great feature is that it resists pilling even after washing.
■ Product sales page
Online shop "Belle Maison Net" (product page for "Gauze Pile Towel made with Izawa Towel")
It is currently on sale and receiving great reviews.
■ About Belle Maison
A mail-order brand launched by Senshukai in 1976. Starting with catalog mail order,Online shop "Belle Maison Net"We offer a variety of products and services tailored to different lifestyles and life stages, focusing on original products such as fashion, cosmetics, general merchandise, interior goods, and character goods.
[Official] LINE: https://lin.ee/CApSbIr
[Official] X (formerly Twitter):https://x.com/bellemaison_jp
[Official] Instagram: https://www.instagram.com/bellemaison.jp/
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Shoji Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/
■ Contact information regarding this news release
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