On May 8, 2026, our brand "Towel Research Institute" featured an article titled "Hair Care Towel Research: The Answer Was Cotton" on the morning news program TBS "THE TIME."
The product featured on the program is a new product from Towel Research Institute, released this year.
A hair towel that reduces friction on the hair by approximately 30%: "Hair care towel research: The answer was cotton."
This product is the first research and development product from Towel Research Institute aimed at the beauty industry. It focuses on the friction that occurs when towel drying, an issue that is often overlooked in everyday hair care, and uses hair-protecting cotton that has been specially processed to reduce hair damage.
[Purchase here]
Towel Research Institute: "Hair Care Towel Research - The Answer is Cotton"
https://www.amazon.co.jp/stores/page/6CD4F6F4-40A9-4B7B-80B3-38604E35D632?channel=0507
Broadcast date: May 8, 2026 (Friday)
Program name: TBS "THE TIME,"
Corner: The Mini Marketing Department Corner
https://www.tbs.co.jp/thetime_tbs/