Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa) is pleased to announce that its own brand, "Towel Research Institute," has achieved the No. 1 ranking* in Rakuten Market's "Face Towel Daily Ranking" just three weeks after the opening of its official Rakuten Market shop on August 24, 2026.
The top-ranked product is our flagship item, "#003 [Volume Rich] Face Towel," which is also a bestseller on Amazon.
■ The quality and trust cultivated on Amazon quickly bore fruit on Rakuten Market.
Launched in 2019 as an Amazon-exclusive brand, "Towel Research Institute" has grown by upholding the motto of "unconventional quality and price," and has achieved the No. 1 ranking in Amazon's best-selling towel category for four consecutive years**. With cumulative sales exceeding 40 million units, it has developed into a staple brand in everyday life.
In August 2026, we officially opened a store on Rakuten Market to provide a wider range of customers with a "purchase environment where you can buy anywhere." As mentioned in our previous press release, Rakuten Market has a large user base of women in their 30s to 50s, and we had high expectations for it as a way to reach a new customer base. We believe that this rapid achievement of the No. 1 ranking is a result of our brand's strengths—"unconventional quality and price"—being widely accepted by those who handle household chores and those who seek high-quality towels for their families.
■ Introducing the #1 ranked product
Product Name: #003 [Voluminous Rich] Face Towel
Size: Approximately 34 x 85 cm
Product page:https://item.rakuten.co.jp/towel-kenkyujyo/003-face/
This best-selling towel from "Towel Research Institute" boasts luxurious thickness and a plush feel, comparable to hotel towels, combined with superior absorbency. There's no need to scrub your skin after a bath; simply gently press it against your skin to enjoy the comforting feeling of thorough moisture absorption.
■ Future Outlook
Going forward, we will continue to strengthen our foundation on Amazon, which is the origin of our brand, while also promoting multi-channel expansion, including Rakuten Market.
To realize our vision of "creating a global standard for towels," we will deliver the highest quality towels to as many customers as possible, transcending the boundaries between online and offline.
*... Rakuten Market Face Towel Ranking Daily, as of September 14, 2026 (Monday) (Aggregation date: September 13).
**... Amazon.co.jp Best Seller Ranking, Home & Kitchen Category: Ranked #1 for more than half of the 365 days. (According to our research. Period: August 1, 2022 - August 24, 2026)
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Masashi Izawa, President and CEO
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/
■ Contact information regarding this news release
Contact information:[email protected]
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