~Offline project rapidly expanding towards nationwide retail store deployment~
Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa) is pleased to announce that its offline sales project at domestic retail stores, which began in January 2026 for its "Towel Research Institute" towel brand that boasts overwhelming support on e-commerce sites, has surpassed a cumulative total of 1,000 stores in approximately four months since its launch.
This brand, which had previously been exclusively available on Amazon, announced the launch of an offline project in December 2025 in response to numerous customer requests to be able to purchase it in stores. Beginning with the first release on January 1, 2026, we have accelerated its introduction to home improvement stores, general merchandise stores, and discount stores, and have now reached the significant milestone of 1,000 stores.
Furthermore, test sales at a major home improvement store have been successful, and the number of stores is expanding. We plan to expand even further in the future.
■ Progress of Offline Projects
Since the project began, we have developed a wide range of products through partnerships with leading retailers in each region.
■ Examples of stores that have implemented the system
| Start time | Stores that have introduced the product | Number of installations | Main Products | |
| Part 1 | January 1, 2026 | Konan HI Hirose | 374 stores | A fluffy treat made to satisfy your cravings Slim bath towel |
| Part 2 | February 16, 2026 | Konan | Gradually expanding | Soft and smooth towel |
| Third installment | Late March 2026 | Yume Town | 56 stores | #003 Volume Rich #052 Dry Keep |
| Part 4 Fifth installment | Late February 2026 Early April 2026 | Apita Piago | 98 stores | Quick-drying and smooth texture - soft and fluffy type - Quick-drying and smooth texture - textured type - Hair care towel Soft volume Soft and simple |
*Some stores may not carry all products.
*This list is just an example.
■ Future developments
The increased opportunities for customers to experience the absorbency and feel of our products firsthand in stores have resulted in high praise not only from existing e-commerce users but also from new customer segments.
Moving forward, Towel Research Institute will continue to strengthen its partnerships with retailers nationwide and aim to further expand its sales network in order to deliver high-quality towel experiences to even more customers in their daily lives.
■ Introduction to each site
▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://twitter.com/towel_kenkyujyo
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Shoji Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/
■ Contact information regarding this news release
For inquiries, please contact: [email protected]
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Please feel free to contact us at the above contact information.