-Offline project begins in earnest for nationwide retail expansion-
Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Shoji Izawa) has begun full-scale sales of products from its towel brand "Towel Laboratory," which has gained high support on e-commerce sites such as Amazon, at domestic retail stores from January 2026.
And now, as the fourth and fifth phases of this collaboration, we have begun selling the products at a total of 98 Apita and Piago stores starting in late February 2026. (Some stores may not carry all products.)
Towel Laboratory has primarily focused on online sales up until now, but in response to customer feedback such as "I want to actually touch and choose" and "I want to buy in-store," the company has announced the launch of a project to begin sales in domestic retail stores in December 2025. This project is part of that initiative.
By being able to actually touch and choose products in-store, more customers will have the opportunity to experience the quality and comfort of Towel Laboratory.
■ Sales Overview
| Product name | Sales start date | Retailers |
| Quick-drying and smooth texture - soft and fluffy type - | Late February 2026 | 58 Apita stores / 14 Piago stores |
| Quick-drying and smooth texture - textured type - | Late February 2026 | 58 Apita stores / 14 Piago stores |
| Hair care towel | Late February 2026 | Apita (58 stores) |
| Soft volume | Early April 2026 | 58 Apita stores / 2 Piago stores |
| Soft and simple (However, some smaller stores only carry a limited selection of colors.) | Early April 2026 | 58 Apita stores / 40 Piago stores |
*Some stores may not carry all products.
■ Reference: Related press release
"Towel Laboratory" launches nationwide retail sales! In response to overwhelming demand from consumers and retailers, offline sales are finally open!
https://prtimes.jp/main/html/rd/p/000000029.000050517.html
■ Introduction to each site
▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Shoji Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/
■ Contact information regarding this news release
For inquiries, please contact: [email protected]
For interviews, questions, requests, and stock photo and video submissions regarding the contents of this release,
If you have any questions, please feel free to contact us at the above contact information.