~Secured a direct order for commemorative beach towels from Amazon.com's US headquarters, the world's largest e-commerce platform~
Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa; hereinafter referred to as "the Company") has received a direct order from Amazon.com, Inc. (Headquarters: Seattle, USA; hereinafter referred to as "Amazon.com") to manufacture original beach towels to commemorate the 250th anniversary of the founding of the United States in 2026.
Direct order for beach towels from Amazon.com US headquarters (transaction as a 1P vendor)*1This marks the first instance of this kind for a Japanese towel company.*2.
Our high level of technical expertise, quality control system, and supply track record cultivated through our own brand "Towel Research Institute" in Japan have been recognized, leading to our selection to supply commemorative products marking a historic milestone in the world's largest consumer market.
■ The significance of the 250th anniversary of the founding of the United States project and direct nominations
This project was conceived against the backdrop of the 250th anniversary of the founding of the United States, which will be celebrated in 2026.
As an official sponsor, Amazon.com is developing commemorative products under strict brand management.
We have been directly selected by Amazon.com's core retail central procurement team to produce tens of thousands of commemorative beach towels at a rapid pace. These towels are planned to be widely distributed, primarily within the United States.
In recent years, Amazon.com's US headquarters has tightened its selection criteria for direct-to-consumer (1P) vendors, setting high standards in areas such as quality and supply chain resilience.
Being selected for the "beach towel" segment, one of the leading consumer markets in the United States, is a testament to our manufacturing and supply capabilities meeting global standards.
■ Features that meet the needs of the US market
The beach towel market is a huge market, estimated to be worth approximately 30 to 40 billion yen in the United States alone.*3In the United States, it is common to lay them directly on the beach, requiring a different scale and functionality than what is standard in Japan.
Our company manufactures products with the following specifications, optimized for this specific usage scenario in the United States.
Extra-large size: The extra-large size (approximately 90 x 178 cm / approximately 35 x 70 in) envelops the entire body, providing ample room for an adult to lie down comfortably.
Reduced sand adhesion: A special treatment on the underside enhances the smoothness of the surface, resulting in better sand release on the beach.
■ Future Outlook
This project is an important step toward our goal of "creating a global standard for towels."
The success of our own brand, "Towel Research Institute," on Amazon.co.jp in Japan has attracted significant attention from Amazon.com's US headquarters, and we will use this initiative as a springboard to accelerate the expansion of towel sales in the United States. Moving forward, we will combine the manufacturing technology we have cultivated in Japan with global market needs to further advance our business development as a top player in the global market.
*1 1P Vendor: This refers to a transaction where the product is not sold as a marketplace seller, but rather purchased directly from Amazon.com's core retail business's central procurement team.
*2 Based on our own research (as of March 2026)
*3 Estimated based on data from external research organizations, etc. / Converted at 1 USD = 159.06 yen
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Shoji Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com/
■ Contact information regarding this news release
For inquiries, please contact: [email protected]
For interviews, questions, requests, and stock photo and video submissions regarding the contents of this release,
If you have any questions, please feel free to contact us at the above contact information.