-Offline project begins in earnest for nationwide retail expansion-
Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa) has begun full-scale sales of products from its towel brand "Towel Laboratory," which has gained high support on e-commerce sites such as Amazon, at domestic retail stores from January 2026.
And now, as the third phase, we have started selling the product at a total of 56 "Yume Town" stores from late March 2026. (Some stores are excluded.)
Towel Laboratory has primarily focused on online sales up until now, but in response to customer feedback such as "I want to actually touch and choose" and "I want to buy in-store," the company has announced the launch of a project to begin sales in domestic retail stores in December 2025. This project is part of that initiative.
By being able to actually touch and choose products in-store, more customers will have the opportunity to experience the quality and comfort of Towel Laboratory.
■ Sales Overview
- Retailers
A total of 56 stores in "Yume Town"
- Release date / Product name
・To be rolled out sequentially from late March 2026
Towel Research Institute "#003 Volume Rich" Face Towel / Bath Towel
Towel Research Institute "#052 Dry Keep" Face Towel / Bath Towel
*Some stores may be excluded depending on the time of year.
■ Reference: Related press release
■ Introduction to each site
▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Masashi Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com
■ Contact information regarding this news release
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