-Offline project begins in earnest for nationwide retail expansion-
Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa) has begun full-scale sales of products from its towel brand "Towel Laboratory," which has gained high support on e-commerce sites such as Amazon, at domestic retail stores from January 2026.
As the first phase, the products will be available at Konan and HI Hirose stores from January 1, 2026. Following the positive reception of the first phase, the second phase will be expanded to Konan stores from February 16, 2026, making a wider product lineup available in stores.
Towel Laboratory has primarily focused on online sales up until now, but in response to customer feedback such as "I want to actually touch and choose" and "I want to buy in-store," the company has announced the launch of a project to begin sales in domestic retail stores in December 2025. This project is part of that initiative.
By being able to actually touch and choose products in-store, more customers will have the opportunity to experience the quality and comfort of Towel Laboratory.
■ Sales Overview
- Release date / Product name
・First wave: January 1, 2026
Towel Laboratory "Custom-made Fluffy Slim Bath Towel"
Limited quantities available at 344 Konan stores and 30 HI Hirose stores
・Second round: Starting February 16, 2026
Towel Laboratory "Smooth Towel"
Sold as a standard product
■ Reference: Related press release
■ Introduction to each site
▼ Towel Research Institute official page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Overview
Company name: Izawa Towel Co., Ltd.
Representative: Representative Director Masashi Izawa
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import/export, and sales of towel products
Official website:https://www.izawa-towel.com
■ Contact information regarding this news release
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