"Hair Care Towel Research: The Answer Was Cotton" - a hair towel that reduces friction on hair by approximately 30% - will be released on Friday, January 30th!
Izawa Towel Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa; hereinafter, "the Company") will be releasing a hair towel from its towel brand "Towel Research Institute" that reduces friction on hair by approximately 30% on Amazon from Friday, January 30th. The new product is called "Hair Care Towel Research: The Answer Was Cotton."
This product is the first research and development product from Towel Research Institute aimed at the beauty industry. It focuses on the friction that occurs when towel drying, an issue that is often overlooked in everyday hair care, and uses hair-protecting cotton that has been specially processed to reduce hair damage.
Towel drying your hair is more important than you might think
When hair is wet, the cuticles are open and it is very susceptible to damage.
The friction that occurs when towel drying, a daily occurrence, is said to be one of the causes of cuticle damage, dryness, and split ends. At the Towel Research Institute, we quantified the friction that occurs when towel drying and examined its impact on hair.
[Reduces friction on hair by approximately 30%] Friction verified numerically
The Towel Research Institute has succeeded in independently quantifying the friction that wet hair experiences when towel drying, and as a result of comparative experiments between our proprietary Hair Protect Cotton and common microfiber and cotton towel materials, the following friction reduction effects have been confirmed.
- Reduces friction by approximately 30% compared to microfiber towels
- Reduces friction by approximately 20% compared to regular cotton towels
These results revealed that gentleness to hair is determined not only by absorbency, but also by the fiber shape and surface structure of the towel.
"The Answer Was Cotton" - Research Conclusion
In the hair drying towel market, microfiber material is widely used due to its quick-drying properties. However, Towel Research Institute conducted extensive research to find out what material would be least stressful for hair. As a result, they arrived at a cotton material that had been specially treated to reduce friction.
● Uses specially processed hair protection cotton
This product uses hair protect cotton. The fibers are thick and have no sharp edges, making them less likely to get stuck in the gaps between the cuticles or catch on hair. This reduces friction when towel drying, making it gentle on the hair.
● Reduces the unevenness of the towel surface, reducing friction
By eliminating twists in the pile (looped fibers on the surface of the towel), the unevenness of the surface that comes into contact with the hair is reduced, reducing friction on the cuticle, maintaining a smooth, shiny feel and making hair easier to manage.
Product information
Product name: Hair care towel research: The answer was cotton
Sales price: 1,590 yen (tax included)
Composition: 100% cotton
Size: Approx. 40 x 100 cm
Features: Reduces friction on hair by approximately 30%
Available at: Amazonhttps://amzn.asia/d/fqjSZS3
[Recommended usage]
Wrap your hair in a towel and pat it gently to absorb the water.
By using it without rubbing, you can further reduce friction damage.
What is Towel Research Institute?
"Towels never change" "They're all the same"
This is a towel brand that will change that conventional wisdom.
An entity that constantly updates people's daily comfort through technology.
That's the Towel Research Institute.
▼ Amazon.co.jp store page
https://www.amazon.co.jp/stores/page/814C6EB9-873D-4F81-A93B-9C7ECB441947?channel=pr2512
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■ Inquiries to our company
Please contact us via this URL.
https://www.izawa-towel.com/contact