{"id":795,"date":"2022-04-27T19:00:22","date_gmt":"2022-04-27T10:00:22","guid":{"rendered":"https:\/\/www.izawa-towel.com\/?p=795"},"modified":"2025-02-25T19:31:27","modified_gmt":"2025-02-25T10:31:27","slug":"post-795","status":"publish","type":"post","link":"https:\/\/www.izawa-towel.com\/en\/archives\/795","title":{"rendered":"[Towel Research Institute] \u201cTowel Pyramid\u201d at Shinjuku Marui! ? The towel industry's "new POPUP" launched by the Towel Research Institute is now here."},"content":{"rendered":"

The Towel Laboratory will be opening a temporary store at the i discoveries store on the second floor of Shinjuku Marui, which has an "experience" concept, from April 28th to June 22nd.<\/p>\n\n\n\n

Focusing on popular series such as "#001 Everyday Simple", which has a well-balanced combination of water absorption and low shedding, and "#003 Volume Rich", which has a fluffy texture, we offer two axes of "touch" and "see". We will deliver a new sensation of \u201ctowel selection experience\u201d.<\/p>\n\n\n\n

\u30fb"Touch" delivers the "touch" that boasts the top of Amazon's towel popularity ranking.<\/p>\n\n\n\n

\u30fbIn the "See" section, the "#5 Minute Pyramid" was created by stacking up 1,240 towels sold in 5 minutes.<\/p>\n\n\n\n

It is a place where you can discover the charm of \u201cTowel Research Institute\u201d through your sense of touch and sight!<\/p>\n\n\n\n

A campaign to give away towels stacked in the "#5 Minute Pyramid" was also held on SNS at the same time.
The first 50 people who come to our store, share it on Instagram, and come back after 3pm on the last day will receive 10 ``#003 Volume Rich'' face towels. Please take this opportunity to apply.
*When you visit us on the last day, please show us the archive screen you shared on Instagram stories.
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Please see the official Instagram for campaign details.
Official Instagram: https:\/\/www.instagram.com\/towel_kenkyujyo\/
\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc\u30fc<\/p>\n\n\n\n

\u25a0Towel Research Institute
A brand that thoroughly researches every element related to towels.<\/p>\n\n\n\n

\u25a0POP UP STORE event overview
Date: April 28th (Thursday) - June 22nd (Wednesday)
Location: Shinjuku Marui Main Building 2nd floor \u201ci discoveries store\u201d<\/p>\n\n\n\n

\u25a0Company overview
IZAWA TOWEL CO.,LTD.
Head office: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
URL: https:\/\/www.izawa-towel.com\/
A long-established towel manufacturer representing Japan that has been in business for 50 years.
Responsible for OEM production for many brands and largest companies.
Utilizing the know-how we have cultivated so far, we aim to achieve further technological innovation and become a global company.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



<\/p>","protected":false},"excerpt":{"rendered":"

"Towel Laboratory" will open a limited time store at the "i descoveries store" on the 2nd floor of Shinjuku Marui, which has an "experience" concept, from April 28th to June 22nd. Absorbent\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-795","post","type-post","status-publish","format-standard","hentry","category-event","wpautop"],"_links":{"self":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":4,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"predecessor-version":[{"id":2119,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts\/795\/revisions\/2119"}],"wp:attachment":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}