{"id":3160,"date":"2026-09-15T10:00:00","date_gmt":"2026-09-15T01:00:00","guid":{"rendered":"https:\/\/www.izawa-towel.com\/?p=3160"},"modified":"2026-09-25T01:48:34","modified_gmt":"2026-09-24T16:48:34","slug":"%e3%80%8c%e3%82%bf%e3%82%aa%e3%83%ab%e7%a0%94%e7%a9%b6%e6%89%80%e3%80%8d%e6%a5%bd%e5%a4%a9%e5%b8%82%e5%a0%b4%e5%87%ba%e5%ba%97%e3%81%8b%e3%82%89%e3%82%8f%e3%81%9a%e3%81%8b3%e9%80%b1%e9%96%93%e3%81%a7","status":"publish","type":"post","link":"https:\/\/www.izawa-towel.com\/en\/news\/3160\/","title":{"rendered":""Towel Research Institute" achieved the #1 spot in the daily face towel rankings just three weeks after opening its store on Rakuten Market!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa) is pleased to announce that its own brand, "Towel Research Institute," has achieved the No. 1 ranking* in Rakuten Market's "Face Towel Daily Ranking" just three weeks after the opening of its official Rakuten Market shop on August 24, 2026.<\/p>\n\n\n\n

The top-ranked product is our flagship item, "#003 [Volume Rich] Face Towel," which is also a bestseller on Amazon.<\/p>\n\n\n\n

\u25a0 The quality and trust cultivated on Amazon quickly bore fruit on Rakuten Market.<\/h5>\n\n\n\n

Launched in 2019 as an Amazon-exclusive brand, "Towel Research Institute" has grown by upholding the motto of "unconventional quality and price," and has achieved the No. 1 ranking in Amazon's best-selling towel category for four consecutive years**. With cumulative sales exceeding 40 million units, it has developed into a staple brand in everyday life.<\/p>\n\n\n\n

In August 2026, we officially opened a store on Rakuten Market to provide a wider range of customers with a "purchase environment where you can buy anywhere." As mentioned in our previous press release, Rakuten Market has a large user base of women in their 30s to 50s, and we had high expectations for it as a way to reach a new customer base. We believe that this rapid achievement of the No. 1 ranking is a result of our brand's strengths\u2014"unconventional quality and price"\u2014being widely accepted by those who handle household chores and those who seek high-quality towels for their families.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\u25a0 Introducing the #1 ranked product<\/h5>\n\n\n\n

Product Name: #003 [Voluminous Rich] Face Towel
Size: Approximately 34 x 85 cm
Product page:https:\/\/item.rakuten.co.jp\/towel-kenkyujyo\/003-face\/<\/a><\/p>\n\n\n\n

This best-selling towel from "Towel Research Institute" boasts luxurious thickness and a plush feel, comparable to hotel towels, combined with superior absorbency. There's no need to scrub your skin after a bath; simply gently press it against your skin to enjoy the comforting feeling of thorough moisture absorption.<\/p>\n\n\n\n

\u25a0 Future Outlook<\/h5>\n\n\n\n

Moving forward, we will continue to strengthen our foundation on Amazon, the origin of our brand, while promoting multi-channel expansion, including Rakuten Market. Towards realizing our vision of "creating a global standard for towels," we will deliver the highest quality towels to even more customers, transcending the boundaries between online and offline.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

*... Rakuten Market Face Towel Ranking Daily, as of September 14, 2026 (Monday) (Aggregation date: September 13).
**... Amazon.co.jp Best Seller Ranking, Home & Kitchen Category: Ranked #1 for more than half of the 365 days. (According to our research. Period: August 1, 2022 - August 24, 2026)**<\/sup><\/p>\n\n\n\n

\u25a0 Company Overview<\/h5>\n\n\n\n

Company name: Izawa Towel Co., Ltd.
Representative: Masashi Izawa, President and CEO
Address: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business: Planning, manufacturing, import\/export, and sales of towel products
Official website:https:\/\/www.izawa-towel.com\/<\/a><\/p>\n\n\n\n

\u25a0 Contact information regarding this news release<\/h5>\n\n\n\n

Contact information:pr@izawa-towel.com<\/a>
If you have any inquiries, questions, requests, or would like to provide stock photos or videos regarding the contents of this press release, please contact us.
Please feel free to contact us at the above contact information.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa) will open an official Rakuten Ichiba shop for its own brand, "Towel Research Institute," on August 24, 2026...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3160","post","type-post","status-publish","format-standard","hentry","category-news","wpautop"],"_links":{"self":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts\/3160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/comments?post=3160"}],"version-history":[{"count":1,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts\/3160\/revisions"}],"predecessor-version":[{"id":3163,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/posts\/3160\/revisions\/3163"}],"wp:attachment":[{"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/media?parent=3160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/categories?post=3160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.izawa-towel.com\/en\/wp-json\/wp\/v2\/tags?post=3160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}