{"id":3089,"date":"2026-08-21T10:00:00","date_gmt":"2026-08-21T01:00:00","guid":{"rendered":"https:\/\/www.izawa-towel.com\/?p=3089"},"modified":"2026-08-21T09:46:55","modified_gmt":"2026-08-21T00:46:55","slug":"%e3%80%8c%e3%82%bf%e3%82%aa%e3%83%ab%e7%a0%94%e7%a9%b6%e6%89%80%e3%80%8d%e3%81%8c%e3%82%a4%e3%83%b3%e3%83%86%e3%83%aa%e3%82%a2%e9%9b%91%e8%b2%a8%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%80%8csalut","status":"publish","type":"post","link":"https:\/\/www.izawa-towel.com\/en\/archives\/3089","title":{"rendered":""Towel Research Institute" collaborates with interior goods brand "salut!" for the first time! Original color towels and bath mats to be released."},"content":{"rendered":"
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Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masashi Izawa), which operates the "Towel Research Institute," will be collaborating for the first time with "salut!", an interior goods brand operated by PAL Co., Ltd.<\/p>\n\n\n\n

Based on earth tones that blend seamlessly into everyday life, this design features subtle color accents. Its appeal lies in its soft, fluffy texture and luxurious, enveloping volume. Offering the reliable quality expected from a towel brand, and at an affordable price, it will be available from August 21st, 2026 (Friday) at all salut! stores and the official online store "PAL CLOSET".<\/p>\n\n\n\n

\u25a0 Background of the Collaboration<\/h5>\n\n\n\n

"Towel Research Institute," which enjoys overwhelming support, mainly through its e-commerce site, has pursued high absorbency, a fluffy texture, and high functionality by being meticulous in every aspect from yarn production to weaving. This time, sharing the vision of "salut!", which proposes interior goods that enrich everyday life with the concept of "everyday interiors," we have realized our first collaboration that leverages the strengths of both brands.<\/p>\n\n\n\n

Maintaining the reliable quality and luxurious feel that is characteristic of "Towel Research Institute," salut! has incorporated earth tones and delicate designs that blend gently with interior decor, delivering items that enrich your daily life.<\/p>\n\n\n\n

\u25a0 Product Features and Lineup<\/h5>\n\n\n\n