{"id":2949,"date":"2026-04-14T10:10:00","date_gmt":"2026-04-14T01:10:00","guid":{"rendered":"https:\/\/www.izawa-towel.com\/?p=2949"},"modified":"2026-04-14T00:09:52","modified_gmt":"2026-04-13T15:09:52","slug":"%e3%80%8ctowel-laboratory%e3%80%8d%e7%b1%b3%e5%9b%bdamazon%e3%81%a7%e6%96%b0%e8%a3%bd%e5%93%812%e7%a8%ae%e3%82%92%e5%90%8c%e6%99%82%e6%8a%95%e5%85%a5%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.izawa-towel.com\/en\/archives\/2949","title":{"rendered":"Towel Laboratory launches two new products simultaneously on Amazon US!"},"content":{"rendered":"
~Optimizing the "problem-solving" development methodology cultivated at the Towel Research Institute for the US market, accelerating market share expansion~<\/strong><\/h6>\n\n\n\n
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Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masashi Izawa; hereinafter referred to as "the Company") has launched two new models, the "Super Softness Series" and the "Super Low Lint Series," as part of its "Towel Laboratory" brand, which is available on Amazon.com in the United States.<\/p>\n\n\n\n

Since entering the US market in August 2025, following the launch of our first model, the "Plush Light-Weight Towel," this expansion of our lineup will meet the diverse needs of US consumers with varied lifestyles and accelerate our market share growth in North America.<\/p>\n\n\n\n

\u25a0 Overview of the new lineup and approach to the US market<\/h5>\n\n\n\n

This time, we are simultaneously launching two models that optimize the "problem-solving" product development methodology cultivated at Amazon.co.jp in Japan for the unique lifestyle culture of the United States. Based on the laundry culture of the U.S., which includes "high-temperature washing and large-capacity drying machines," and the differences in preferences among users, we will be developing the following products.<\/p>\n\n\n\n

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  1. Super Low Lint Series<\/li>\n<\/ol>\n\n\n\n